I am working alone right now, and have two weeks until my new temporary Assistant arrives. Actually, I am enjoying doing every step of the business and find that I am putting out a lot of good work. Well ... I will admit that I made a couple of shipping errors just before Christmas, but as I have said before, 99% of my customers are fantastic, and they have such a gentle way of telling me that we / I made a mistake! Almost as though they, too, are from the South and have mastered the fine art of complaining without making it seem like a complaint. The secret to this fine art is to suggest rather than to tell. So, instead of saying, 'I paid for a cone and you sent me a skein! Send the cone right now, or else!' which the one percent will write, someone who speaks Southern would write, 'I wonder if you came up with an extra cone last week. I think it might be mine because my package contained a skein. This is order # 1111. Could you check this for me, please?'
See? They suggested that there was a problem yet laid it out clearly, and didn't say that I or my staff made an error, but implied that the impersonal package itself was to blame because it contained something different than what was ordered! Brilliant!
But, back to working alone ... my new Assistant will be with me for a temporary and undefined period while she finds an executive position. She is talented and so smart and creative, and very nice to be around. I am starting a folder with some marketing issues for her to address, and am looking forward to handing them over to someone who is not so closely tied to every detail of every decision. Maybe she can whip WebGuy into shape, and get him to delivery the new update for UptownStitches.com for me. I've been waiting for almost two months now, and that is really too long. I am ashamed to admit that I waited for 18 months, several years ago, for him to complete my eCommerce site! But, there it is. The admission of another aspect of being a Southern Woman, and that is that we really do not like to make waves. I know, I know there are movies which suggest the very opposite even in their titles, e.g. Steel Magnolias, but we do reach that point of steeliness after all avenues have been exhausted. Very close to exhausting all pleas, suggestions, requests, and when my new Assistant comes I have decided that this date will be the point when all avenues truely have reached exhaustion point. It will be WebGuy Meets Marketing Woman, Round One!
Stay tuned!
Wednesday, January 06, 2010
Friday, January 01, 2010
End of Year Reckoning
At the end of every year, I make a trip to the office supply store and buy new folders, year-end tax forms and envelopes, and a big file box. It is the one time when I clean out my files, save tax info for the year, and prepare nice new clean files for the coming year. I have come to look forward to this file cleaning, and find that each year I have saved a little less of the paperwork which does not have anything to do with tax preparation, and so that's a little less to toss out.
My accountant likes it, too, that I am getting more and better organized each year! In November I sent a preliminary copy of my finanacial program for a review and it came back clean! Now, the only thing I have left to do is count the inventory and this company's financial paperwork will be complete.
This is also the time when I sit down and quietly look over a handwritten Sales Journal which I have kept all year. It's a simple chart, really nothing more than each month's totals and only one breakout for state sales (as I have to pay state retail sales tax on all sales within Virginia). The year's chart takes up two facing pages of the account journal, which is nothing more than a 12-column bound blank book I bought at the office supply store.
This week I will turn the page to a clean set of facing pages, and note the months across the 12 columns. At the very ottom there are two lines: Month's Sales (total of Virginia and other sales figures) and Cumulative Sales (where each month is added to the previous total, so I can see at a glance the year-to-date sales).
I have been thinking about the one other step involved in turning that page to a clean slate, and that is the forecast figure. It is so hard to predict sales for the coming year when we do not know what might happen in so many areas of our lives. The economy hit lots of folks in the pocketbook this past year, and then there is family and health which can impact a forecast, but all the same, coming up with a good estimate of the coming year's sales is an exercise I go through every single year. Actually, I don't usually do very well with my estimate, and this year was the only time I have ever come in close to the number I picked out of the ethos twelve months ago. In the past, it has been impossible to predict the growth rate of the business, and I underestimated big time every year. This year, though, I came in just a little over the estimate, which was nice. I feel like I have started to see actual trends, even though the business continues to grow, there are basic buying patterns which are starting to come to the surface.
Planning and predicting and getting a handle on all aspects of business is something I want to encourage every single customer to do. Starting with the figures for year 2009, now is a terrific time to commit to paper the costs and income involved in doing business. Many of my customers are work-at-home mothers with family responsibilities over and above the running of their dye business; however, this should not be an excuse to leave the numbers just out of reach. When we are in control of the numbers, we are powerful. We know what to expect, where to make change, how to create profit.
So, today, the first day of January 2010, I challenge anyone who has not yet come to meet their own numbers to start immediately. It does not have to be a big production, but should be an organized approach. You'll need a folder for expense notes and receipts, and a folder for sales information, and a nice clean pad of paper to add it all up. If you have a separate checking account, chances are that most of your expenses and your sales income will be recorded in the register you've established for your business. If you have incorporated the business money into the family money, take some time to go through the entries and note down every deposit which came from yarn sales, and every expense involved in supplies, shipping, inventory. Create a list of income and expenses for each month, and then reorganize it into a neat presentation which will be a model for next year's records.
PayPal is a place where we overlook sales and expenses, so be sure to call up a report for the full year for all sales receipts. Also, create a report for all payments you made out of your PayPal account. Add this payment figure and the balance on hand at year's end in your PayPal account to the year's total sales, to get an accurate figure for the year.
Good luck with this! Make record keeping a monthly habit, and take a look at what your numbers are telling you about your business.
One of the basic lessons of Marketing 101 is: The way to make profit is to cut expenses, and increase sales. Most of us need to do both, of course! This might be a good time to look at the expenses involved in your business, and to see if there are ways to streamline any. Shipping, for instance, can really eat up the cash, and when you consider the cost of packing materials, the figure goes up.
Are you utilizing some free services? Get a USPS.com account and use the free boxes from the postal service. Also, use Click 'n' Ship to get online discount on shipping fees. Too, sign up for Carrier PickUp. I have been signing up for Carrier PickUp one month in advance for a couple of years now. I know, I know that the questions ask how many packages and what is the total weight for each day, but I just fill in a month's worth of 100 pounds, ten packages! And, it works well enough. When you are busy, you need to plan ahead, so sign up for a month of pickups and don't worry about the details in the form.
All the talking heads on TV and radio tell us that 2010 is the year to see a definite turnaround in the economy, and I keep hearing August as a date when things should be normalized. I believe it, and I know that our little tiny end of the economy will prosper because we have remained strong all through the worst of it. Don't forget that when economies suffer, the home becomes more important, and what do we sell if not comfort, hominess. I urge each customer to stay positive, get a handle on your money, become powerful as you use what you have to the best advantage.
Let me know how you get along!
My accountant likes it, too, that I am getting more and better organized each year! In November I sent a preliminary copy of my finanacial program for a review and it came back clean! Now, the only thing I have left to do is count the inventory and this company's financial paperwork will be complete.
This is also the time when I sit down and quietly look over a handwritten Sales Journal which I have kept all year. It's a simple chart, really nothing more than each month's totals and only one breakout for state sales (as I have to pay state retail sales tax on all sales within Virginia). The year's chart takes up two facing pages of the account journal, which is nothing more than a 12-column bound blank book I bought at the office supply store.
This week I will turn the page to a clean set of facing pages, and note the months across the 12 columns. At the very ottom there are two lines: Month's Sales (total of Virginia and other sales figures) and Cumulative Sales (where each month is added to the previous total, so I can see at a glance the year-to-date sales).
I have been thinking about the one other step involved in turning that page to a clean slate, and that is the forecast figure. It is so hard to predict sales for the coming year when we do not know what might happen in so many areas of our lives. The economy hit lots of folks in the pocketbook this past year, and then there is family and health which can impact a forecast, but all the same, coming up with a good estimate of the coming year's sales is an exercise I go through every single year. Actually, I don't usually do very well with my estimate, and this year was the only time I have ever come in close to the number I picked out of the ethos twelve months ago. In the past, it has been impossible to predict the growth rate of the business, and I underestimated big time every year. This year, though, I came in just a little over the estimate, which was nice. I feel like I have started to see actual trends, even though the business continues to grow, there are basic buying patterns which are starting to come to the surface.
Planning and predicting and getting a handle on all aspects of business is something I want to encourage every single customer to do. Starting with the figures for year 2009, now is a terrific time to commit to paper the costs and income involved in doing business. Many of my customers are work-at-home mothers with family responsibilities over and above the running of their dye business; however, this should not be an excuse to leave the numbers just out of reach. When we are in control of the numbers, we are powerful. We know what to expect, where to make change, how to create profit.
So, today, the first day of January 2010, I challenge anyone who has not yet come to meet their own numbers to start immediately. It does not have to be a big production, but should be an organized approach. You'll need a folder for expense notes and receipts, and a folder for sales information, and a nice clean pad of paper to add it all up. If you have a separate checking account, chances are that most of your expenses and your sales income will be recorded in the register you've established for your business. If you have incorporated the business money into the family money, take some time to go through the entries and note down every deposit which came from yarn sales, and every expense involved in supplies, shipping, inventory. Create a list of income and expenses for each month, and then reorganize it into a neat presentation which will be a model for next year's records.
PayPal is a place where we overlook sales and expenses, so be sure to call up a report for the full year for all sales receipts. Also, create a report for all payments you made out of your PayPal account. Add this payment figure and the balance on hand at year's end in your PayPal account to the year's total sales, to get an accurate figure for the year.
Good luck with this! Make record keeping a monthly habit, and take a look at what your numbers are telling you about your business.
One of the basic lessons of Marketing 101 is: The way to make profit is to cut expenses, and increase sales. Most of us need to do both, of course! This might be a good time to look at the expenses involved in your business, and to see if there are ways to streamline any. Shipping, for instance, can really eat up the cash, and when you consider the cost of packing materials, the figure goes up.
Are you utilizing some free services? Get a USPS.com account and use the free boxes from the postal service. Also, use Click 'n' Ship to get online discount on shipping fees. Too, sign up for Carrier PickUp. I have been signing up for Carrier PickUp one month in advance for a couple of years now. I know, I know that the questions ask how many packages and what is the total weight for each day, but I just fill in a month's worth of 100 pounds, ten packages! And, it works well enough. When you are busy, you need to plan ahead, so sign up for a month of pickups and don't worry about the details in the form.
All the talking heads on TV and radio tell us that 2010 is the year to see a definite turnaround in the economy, and I keep hearing August as a date when things should be normalized. I believe it, and I know that our little tiny end of the economy will prosper because we have remained strong all through the worst of it. Don't forget that when economies suffer, the home becomes more important, and what do we sell if not comfort, hominess. I urge each customer to stay positive, get a handle on your money, become powerful as you use what you have to the best advantage.
Let me know how you get along!
Thursday, December 03, 2009
Time to Move On ...
We had a flood in the studio last night. Maddening, maddening! There have been heavy rains here in central Virginia for several days, and I guess it was just too much for the old drain system to keep up with. I never even had a thought about water damage as I thoroughly enjoyed the sound of rain and slept deeply and calmly.
But, this morning that squish-squish sound when I walked across the rugs to open the door, I realized that I had a 'situation.' We spent most of the day dragging out rugs, bagging up soggy boxes and packing materials, and staying out of the way of the cleanup crew and Roto Rooter. We did not lose any yarn as all the bins are built up off the floor, and the computers are on little raised platforms, too. Of course, there were things that soaked up the water which were tucked back under a packing table, or behind plastic bins holding styrofoam popcorn. We found some little bags of mixed spinning fiber which I bought years ago, and they never sold. All but one were a mess, so we tossed them, and I wound up saving that one bag. (It was in plastic, for some reason.) When I saw it, I was reminded of the first hat I knit for my husband out of my handspun. I plied one of my handdyed yarns with this grey stuff, and I really liked how it came out ... sort of Mother Earth meets Middle Class. My husband still has that hat and every time he pulls it out he says, 'This is my favorite hat of all!'
He has quite a variety of hats, too ... slip stitch in variegated colors, cabled yarn, progressively dyed experiments all in handdyed yarns. This year I made my version of Elizabeth Zimmerman's Very Warm Hat. In fact, I was going to gift them to some of the menfolk who have helped me through the year, but he's already nabbed a couple and gifted them early. Maybe that's because he says he doesn't like Christmas and the traditions, yet he likes to give gifts.
I was going to write about moving on, though! Yes, the business is moving. I've rented a commercial space just 3 or 4 miles from here. It is out of town, towards the mountain in a little strip mall built a few years ago, but which never really took off. I suppose it remained unfinished because of the location, a little too far off the beaten track, but that's what I like about it!
We have been involved in every aspect of finishing off our space ... painting each wall a different color -- seabreeze blue, mulberry purple, Italian yellow and lime green. I am still holding out for wallpaper in the bathroom. I found a cute novelty print of kids' shoes, and must have it, but we shall see if my name comes up on the installation list. I will say that here in my town, the name Mahone and the word 'wallpaper' have been spoken together in the same sentence for a few generations, but we'll just see how much pull I have. Evidently, it is not too much, if the state of the bathroom walls are any guide! We'll see ...
Move-in date was planned for January 2nd, but after the flooding last night, we have contacted the owner (my accountant!) and hope to move by middle of December. I'd really like that because I am expecting a huge wool shipment at the end of December, and that would be two biggies happening at the same time --- receipt of a large shipment of wool and moving around the same time. Maybe it's a good thing, this flood. It might just push me into action and get us moved and set up in time for the next big rush.
We're introducing a new yarn, by the way, with this coming shipment. TWEED is a four-ply yarn in Aran weight. When dyed & dried it looks like a candy cane effect with one ply taking up more dye than the other three. This happens because that one ply is a superwash merino, while the other three are non-superwash. The candycane effect doesn't show up in a gaudy way in the knitted fabric, but lends a little shading to the final fabric. It lends some visual texture to the knitted fabric. Ask me about prices when the yarn gets here.
But, this morning that squish-squish sound when I walked across the rugs to open the door, I realized that I had a 'situation.' We spent most of the day dragging out rugs, bagging up soggy boxes and packing materials, and staying out of the way of the cleanup crew and Roto Rooter. We did not lose any yarn as all the bins are built up off the floor, and the computers are on little raised platforms, too. Of course, there were things that soaked up the water which were tucked back under a packing table, or behind plastic bins holding styrofoam popcorn. We found some little bags of mixed spinning fiber which I bought years ago, and they never sold. All but one were a mess, so we tossed them, and I wound up saving that one bag. (It was in plastic, for some reason.) When I saw it, I was reminded of the first hat I knit for my husband out of my handspun. I plied one of my handdyed yarns with this grey stuff, and I really liked how it came out ... sort of Mother Earth meets Middle Class. My husband still has that hat and every time he pulls it out he says, 'This is my favorite hat of all!'
He has quite a variety of hats, too ... slip stitch in variegated colors, cabled yarn, progressively dyed experiments all in handdyed yarns. This year I made my version of Elizabeth Zimmerman's Very Warm Hat. In fact, I was going to gift them to some of the menfolk who have helped me through the year, but he's already nabbed a couple and gifted them early. Maybe that's because he says he doesn't like Christmas and the traditions, yet he likes to give gifts.
I was going to write about moving on, though! Yes, the business is moving. I've rented a commercial space just 3 or 4 miles from here. It is out of town, towards the mountain in a little strip mall built a few years ago, but which never really took off. I suppose it remained unfinished because of the location, a little too far off the beaten track, but that's what I like about it!
We have been involved in every aspect of finishing off our space ... painting each wall a different color -- seabreeze blue, mulberry purple, Italian yellow and lime green. I am still holding out for wallpaper in the bathroom. I found a cute novelty print of kids' shoes, and must have it, but we shall see if my name comes up on the installation list. I will say that here in my town, the name Mahone and the word 'wallpaper' have been spoken together in the same sentence for a few generations, but we'll just see how much pull I have. Evidently, it is not too much, if the state of the bathroom walls are any guide! We'll see ...
Move-in date was planned for January 2nd, but after the flooding last night, we have contacted the owner (my accountant!) and hope to move by middle of December. I'd really like that because I am expecting a huge wool shipment at the end of December, and that would be two biggies happening at the same time --- receipt of a large shipment of wool and moving around the same time. Maybe it's a good thing, this flood. It might just push me into action and get us moved and set up in time for the next big rush.
We're introducing a new yarn, by the way, with this coming shipment. TWEED is a four-ply yarn in Aran weight. When dyed & dried it looks like a candy cane effect with one ply taking up more dye than the other three. This happens because that one ply is a superwash merino, while the other three are non-superwash. The candycane effect doesn't show up in a gaudy way in the knitted fabric, but lends a little shading to the final fabric. It lends some visual texture to the knitted fabric. Ask me about prices when the yarn gets here.
Monday, November 09, 2009
Incoming ...
... stock, again. We had a couple of delayed orders in the fall, and now two re-stockings which are arriving quickly one after the other. But, sadly, we will be on a Superwash Diet until right around Winter Solstice, so this will have to last us for six or seven weeks.
We will post these yarns on the website today at noon, Virginia time. (Today, being Monday, November 9, 2009)
* Silk Sock 50/50 is new. A 4-Ply yarn similar in twist and weight to Bamboo Two-Step, sort of in that grey area between fingering and sport weight. Technically, it's a sport, but because of fiber and twist, it acts like a fingering. Silk goes especially nicely with our springy superwash merino. But, of course!
Trial Yarn: Our new Yarn Review Board is going to take a close look at a new superwash 2Ply Aran weight (992 ypp) this month. If you know the great twist of Sheila's Sock, you will recognize it in Sheila's Aran. Stay tuned for results, reactions, raves, and ramifications. Mmm?
We will post these yarns on the website today at noon, Virginia time. (Today, being Monday, November 9, 2009)
Here's what is coming in tomorrow ...
Angel Lace (skeins)
Butterfly Lace (skeins)
Cash Sock (skeins & cones)
Sheila's Sock (skeins & cones)
Silk Sock 50/50 (skeins) *
Ultra Merino 3Ply (skeins & cones)
W2D4 Merino DK-SW (skeins & cones)
* Silk Sock 50/50 is new. A 4-Ply yarn similar in twist and weight to Bamboo Two-Step, sort of in that grey area between fingering and sport weight. Technically, it's a sport, but because of fiber and twist, it acts like a fingering. Silk goes especially nicely with our springy superwash merino. But, of course!
Trial Yarn: Our new Yarn Review Board is going to take a close look at a new superwash 2Ply Aran weight (992 ypp) this month. If you know the great twist of Sheila's Sock, you will recognize it in Sheila's Aran. Stay tuned for results, reactions, raves, and ramifications. Mmm?
Friday, October 30, 2009
More yarn coming ...
I am beginning to feel that my blog has dwindled down to a statement of incoming stock. I had such elevated plans for it, but here goes one more posting on stock arrivals, and maybe a little musing on keeping up the stock levels so it doesn't look like the website is out of most yarns.
Due any day, but realistically expected to arrive at the studio on November 2 through 4th ...
Sheila's Sock is coming back in skeins and cones. Lots of Skeins, not too many cones this time, though more cones are coming in a couple of weeks.
Cash Sock also, but on skeins this time.
Merino Worsted Superwash! Finally, back in stock. Skeins and cones ... more skeins than cones
Platinum Sock ... Lots and lots of skeins, quite a bit of cones
Surino ... for followers of this luxury blend. Not a big seller, but it has a loyal following
and Tops ...
50/50 Bably Alpaca/merino ......... 80/20 SW Merino/Bamboo .......... 75/25 SW Merino/Merino
That shipment should be going through Customs now, and then delivery usually follows in two or three days. Of course, we've got the weekend in between, but we are very close.
After the next shipment, which should be here around Veterans' Day (and a list will follow), we will be on a superwash diet until around Winter Solstice/holiday time. I've been talking and talking about how our tiny little niche in the fiber market depends on what happens to lots of folks up the line, and the superwash merino diet is a perfect example. It has interrupted my usual monthly delivery schedule, but only by two or three weeks. We just have to plan for it.
I am trying to plan my inventory holdings, too, so that the website doesn't look bare! My first line of attack is to get in more stock,of course, as we've got some customers who have been attending the national shows and who can eat up stock at a moment's notice when they order last minute without giving me a hint of what is to come. Don't get me wrong! I am not complaining about selling yarn, just about not being able to serve my customers. The Superwash Diet is putting a little crimp into my style on that front, but just a little crimp.
Next, I sent a carefully worded letter to my biggest customers, laying out the idea that planning ahead is a good thing and an achievable goal for all of us. I know that these folks have to sign up for the big shows and festivals in advance, and probably know what they will need to dye up to maintain adequate inventory at their booths. Maybe they are hesitant to confirm their needs because they think that they would be committing to an actual order, but I have always tried to communicate that I understand changes in plans and that nothing is written in stone. Perhaps, this time, I was able to get that idea across. I asked them to plan ahead for January and February only, so that I can be sure to have what they will need held aside from what I want to show on the website for the rest of my customer base. No need to disappoint the many because of the plans of the few, as I see it. We will see, though, if I can get them to squeeze out hints of their January and February needs.
I'll be getting in monthly orders, of course, but thought that if I asked them to make that much of a plan, it would start things off right. Not necessarily so ... what a surprise to receive so many eMails asking if I would be making any orders beyond January and February. But, of course! I order all the time, but have only now asked for estimates of future needs. But, whenever I send out a newsletter or group letter, there are always lots of questions which come back. I am here, Wool2Dye4 is not going anywhere. I am just planning, that's all.
But I was about to list what is in the Veterans' Day shipment ...
Angel Lace
Butterfly Lace
Cash Sock cones and skeins ... lots of skeins
Merino DK-SW in cones and skeins
Sheila's Sock, again cones and skeins
and Ultra Merino 3Ply cones and skeins
... plus ...
new ... Silk Sock ... 40/40 sw merino/silk in 4Ply, the weight of Bamboo Two Step
new ... Sheila's Aran ... 2 ply Aran weight in SW merino, with same twist ratio of Sheila's Sock
I know, I know ... so many new yarns here lately!
We are actually going to run a trial on Sheila's Aran, and enrollment is still open. If you would like to join up, just send me a short eMail (Yarnie@wool2Dye4.com) and give me your name and address. Enrollment will close Monday, November 2nd.
Due any day, but realistically expected to arrive at the studio on November 2 through 4th ...
Sheila's Sock is coming back in skeins and cones. Lots of Skeins, not too many cones this time, though more cones are coming in a couple of weeks.
Cash Sock also, but on skeins this time.
Merino Worsted Superwash! Finally, back in stock. Skeins and cones ... more skeins than cones
Platinum Sock ... Lots and lots of skeins, quite a bit of cones
Surino ... for followers of this luxury blend. Not a big seller, but it has a loyal following
and Tops ...
50/50 Bably Alpaca/merino ......... 80/20 SW Merino/Bamboo .......... 75/25 SW Merino/Merino
That shipment should be going through Customs now, and then delivery usually follows in two or three days. Of course, we've got the weekend in between, but we are very close.
After the next shipment, which should be here around Veterans' Day (and a list will follow), we will be on a superwash diet until around Winter Solstice/holiday time. I've been talking and talking about how our tiny little niche in the fiber market depends on what happens to lots of folks up the line, and the superwash merino diet is a perfect example. It has interrupted my usual monthly delivery schedule, but only by two or three weeks. We just have to plan for it.
I am trying to plan my inventory holdings, too, so that the website doesn't look bare! My first line of attack is to get in more stock,of course, as we've got some customers who have been attending the national shows and who can eat up stock at a moment's notice when they order last minute without giving me a hint of what is to come. Don't get me wrong! I am not complaining about selling yarn, just about not being able to serve my customers. The Superwash Diet is putting a little crimp into my style on that front, but just a little crimp.
Next, I sent a carefully worded letter to my biggest customers, laying out the idea that planning ahead is a good thing and an achievable goal for all of us. I know that these folks have to sign up for the big shows and festivals in advance, and probably know what they will need to dye up to maintain adequate inventory at their booths. Maybe they are hesitant to confirm their needs because they think that they would be committing to an actual order, but I have always tried to communicate that I understand changes in plans and that nothing is written in stone. Perhaps, this time, I was able to get that idea across. I asked them to plan ahead for January and February only, so that I can be sure to have what they will need held aside from what I want to show on the website for the rest of my customer base. No need to disappoint the many because of the plans of the few, as I see it. We will see, though, if I can get them to squeeze out hints of their January and February needs.
I'll be getting in monthly orders, of course, but thought that if I asked them to make that much of a plan, it would start things off right. Not necessarily so ... what a surprise to receive so many eMails asking if I would be making any orders beyond January and February. But, of course! I order all the time, but have only now asked for estimates of future needs. But, whenever I send out a newsletter or group letter, there are always lots of questions which come back. I am here, Wool2Dye4 is not going anywhere. I am just planning, that's all.
But I was about to list what is in the Veterans' Day shipment ...
Angel Lace
Butterfly Lace
Cash Sock cones and skeins ... lots of skeins
Merino DK-SW in cones and skeins
Sheila's Sock, again cones and skeins
and Ultra Merino 3Ply cones and skeins
... plus ...
new ... Silk Sock ... 40/40 sw merino/silk in 4Ply, the weight of Bamboo Two Step
new ... Sheila's Aran ... 2 ply Aran weight in SW merino, with same twist ratio of Sheila's Sock
I know, I know ... so many new yarns here lately!
We are actually going to run a trial on Sheila's Aran, and enrollment is still open. If you would like to join up, just send me a short eMail (Yarnie@wool2Dye4.com) and give me your name and address. Enrollment will close Monday, November 2nd.
Wednesday, October 14, 2009
A BIG SHIPMENT is due any moment!
As I type this very message to post on the blog, the long awaited shipment containing a variety of best selling yarns and a new one, too, is somewhere approaching. It is, if the tracking programs are to be believed, within 50 miles of me at this moment. We have had a couple of bumps in the schedule with this shipment, and of course, it had to happen when everyone is chomping at the bit for more and then some more yarn. What happened is that somehow the shipment got separated into two pallets at the port of entry, but this was not discovered until half of the shipment arrived at Customs for clearance. It was rejected because the paperwork listed a different number of boxes that were presented for clearance, so back went that partial shipment, back went the paperwork to the broker, and back went the requests to search out the remainder of the shipment at one of two airports. This added five days to delivery time, which doesn't sound like much unless you are me sitting here at the computer fending plenty of eMails from customers wanting to know where their order is.
Must say that everyone, absolutely everyone, has been understanding about the delay. I think that the demand is coming from the fact that there is an increasing number of wholesale customers who have been trying out the arena of the big convention marketplace as vendors. Over the past six months I have counted more customer participation in the larger festivals like Sock Summit back in August and the Stitches events. This is in addition to participation in fiber festivals at the state and local levels, which has always been a traditional outlet for handdyers. The change I see is that many customers are taking a risk and booking a vending booth at major national conventions.
I have been begging for some advance notice that folks are going to a major festival or convention and will be needing larger orders. Some wholesalers have responded well to that invitation to join me in planning ahead, and others have not gotten the word yet. We had a true feeding frenzy before Sock Summit this summer, and then a Stitches event followed closely on the heels of that major event, so basically, that is why our regular stock levels fell to the low levels of September. I had to scramble to order in replacement stock, as well as enough of the new yarns we were planning to introduce. In a way, I feel that the introduction of Crazy Eight got sidetracked with so much emphasis on replacing the best sellers which were wiped out for the convention people. We do have two more shipments -- in addition to today's lot -- arriving to replenish stock, and each is timed about two weeks apart ... assuming that there are not big delivery problems with either one.
Must say that everyone, absolutely everyone, has been understanding about the delay. I think that the demand is coming from the fact that there is an increasing number of wholesale customers who have been trying out the arena of the big convention marketplace as vendors. Over the past six months I have counted more customer participation in the larger festivals like Sock Summit back in August and the Stitches events. This is in addition to participation in fiber festivals at the state and local levels, which has always been a traditional outlet for handdyers. The change I see is that many customers are taking a risk and booking a vending booth at major national conventions.
I have been begging for some advance notice that folks are going to a major festival or convention and will be needing larger orders. Some wholesalers have responded well to that invitation to join me in planning ahead, and others have not gotten the word yet. We had a true feeding frenzy before Sock Summit this summer, and then a Stitches event followed closely on the heels of that major event, so basically, that is why our regular stock levels fell to the low levels of September. I had to scramble to order in replacement stock, as well as enough of the new yarns we were planning to introduce. In a way, I feel that the introduction of Crazy Eight got sidetracked with so much emphasis on replacing the best sellers which were wiped out for the convention people. We do have two more shipments -- in addition to today's lot -- arriving to replenish stock, and each is timed about two weeks apart ... assuming that there are not big delivery problems with either one.
Feedback from these major selling events is mixed, and unscientific, of course, but from what I gather there are many customers who have not broken even with their booth at the national level. Some of these vendors do feel that the cost was worth the loss, though, as they put their name and logo and their work out into the public venue. Others could not justify the financial loss and were disheartened to find that they had to compete on the pricepoint level with major yarn companies, many of whom ran specials for the convention. This brought the price of the major companies down below what the handdyer could afford to offer, and took them out of the competition for knitters' dollars.
Some customers write to me and tell me that they are going to continue the convention and festival circuit, and that they feel the exposure is invaluable and will serve future sales well. Others write that they do not think enough of the actual market attends these events to make the expense worth the effort. Both positions have merit, of course. It all depends on how much of a risk a vendor can financially afford, how great a percentage of one's marketing plan being a vendor consumes, and whether or not the travel and work of setting up a booth at a convention is part and parcel of the lifestyle of the individual vendor.
All things in moderation. OK, so maybe a small percent of the knitting market actually ever attends a convention at the national level. And you can add another small percent of the market for the number of folks who attend fiber festivals on a regular basis. Then add in the percent of knitters who are on Ravelry, and then add in those who subscribe to knitting magazines. All of these places are real contact points for the handdyer to present themselves to their potential customer, and yet each one represents a small percent of the total market. Look at how local yarn shops have been so frustrated about their dwindling market share since the Internet created alternate buying opportunities for what they considered to be their market base. Etsy, eBay, personal dot-com sites ... all are new selling opportunities, and depending upon one's point of view, are either eroding their customer base or building it.
There is no one way to promote one's business. Every single seller should create a plan of how they want to get their name and work in front of their potential customer, and this plan should be based on how they want to run their business. The way this marketing plan will work the very best, though, is if the plan considers first how one's small business will best fit in with their lifestyle. I have said for years that my business should first improve the quality of my life, and I recommend this approach to my own customers. First, pick the activities that you enjoy, price them out, figure out what percent of the market you might realistically reach with each activity, and then start planning, printing, buying, dyeing, saving, and getting down to the business of improving your business.
Tuesday, September 29, 2009
Crazy 8 Yarn ... welcome to Wool2Dye4
We have a winner in the Name-That-Yarn contest and it is ... Crazy Eight.
Natasha Laity-Snyder sent us the name, and it struck as just right. Here is my reasoning ... This yarn is an 8-ply, but not the expected 8 plies. There are four cabled plies of two plies each, making 8. Sort of odd, sort of crazy, huh? So ... Crazy Eight.
Most of my customers rename my yarns anyway, so Crazy Eight will remind them that this is our 8 ply sport yarn. The eight plies were arrived at in that unique cabling, and it's also the name of a really fun card game! So a delightful, eight-plied yarn.
I really liked lots of the names -- OctoPly was a contender, and Quick Sock was another and Lucky 8 -- really close to Crazy 8, but more refined -- and SportCaster, a good descriptor built in as sport weight, and cast-on. There were lots of great ones suggested, and I thank everyone who entered the contest!
We kept coming back to Crazy Eight. It fits!
Natasha Laity-Snyder sent us the name, and it struck as just right. Here is my reasoning ... This yarn is an 8-ply, but not the expected 8 plies. There are four cabled plies of two plies each, making 8. Sort of odd, sort of crazy, huh? So ... Crazy Eight.
Most of my customers rename my yarns anyway, so Crazy Eight will remind them that this is our 8 ply sport yarn. The eight plies were arrived at in that unique cabling, and it's also the name of a really fun card game! So a delightful, eight-plied yarn.
I really liked lots of the names -- OctoPly was a contender, and Quick Sock was another and Lucky 8 -- really close to Crazy 8, but more refined -- and SportCaster, a good descriptor built in as sport weight, and cast-on. There were lots of great ones suggested, and I thank everyone who entered the contest!
We kept coming back to Crazy Eight. It fits!
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